HOW TO SELL TOOTHBRUSHES
An oldie but goody from Info Bob in Houston:
The kids filed back into class Monday morning. They were very excited. Their weekend assignment was to sell something, then give a talk on productive salesmanship.
Little Sally led off: *I sold girl scout cookies and I made $30,* she said proudly, *My sales approach was to appeal to the customer’s civil spirit and I credit that approach for my obvious success.*
*Very good,* said the teacher.
Little Jenny was next: *I sold magazines,* she said, *I made $45 and I explained to everyone that magazines would keep them up on current events.*
*Very good, Jenny,* said the teacher…
Eventually, it was Little Johnny’s turn.
The teacher held her breath …
Little Johnny walked to the front of the classroom and dumped a box full of cash on the teacher’s desk. *$2,467,* he said.
*$2,467!* cried the teacher, *What in the world were you selling?*
*Toothbrushes,* said Little Johnny.
*Toothbrushes!* echoed the teacher, *How could you possibly sell enough tooth brushes to make that much money?*
*I found the busiest corner in town,* said Little Johnny, *I set up a Dip & Chip stand and gave everybody who walked by a free sample.*
They all said the same thing, *Hey, this tastes like dog shit!*
Then I would say,*It is dog shit. Wanna buy a toothbrush?*